What is a Progressive Web App (PWA)?

A PWA is a mobile web application which works much the same way as a native app. When opening your website on a mobile device, the customer gets redirected to your PWA (with or without a corresponding prompt). The app does not need to be downloaded from an app store.

 

Here are the most important benefits of using a PWA:

 

● Possibility to add a link to the start screen (as an app icon)

● Customer loyalty features (loyalty card, vouchers, chat, customer login)

● Push notifications for Android users

● Mobile-optimized online booking

● No download from app store required

● Improved online reach and visibility in online searches

● Search engine optimization

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